Denotation means the basic definition of a word that you'd find in a dictionary. Both denotation and dictionary begin with the letter D which may help you remember this concept. Think of denotation as what you're saying with a particular word choice.
Connotation means the feelings that we have about a word. These feelings are usually positive or negative. Another way to think of this is how we're saying something instead of simply what we're saying.
Cheap has a negative connotation. It gives the feeling of poor quality. If I tell my friend Alberta that I bought a cheap gift to her party, she might be unhappy.
Inexpensive on the other hand, has a neutral kind of connotation. This means it's not positive or negative, it's in between. If I tell Alberta that I brought an inexpensive gift to her party, she shouldn't be unhappy at all.
We noticed an excessive hike in the price of smartphone plans. hike（价格、花费等的）大幅度提高
We noticed a slight increase in the price of smartphone plans.
https://www.coursera.org/learn/media/lecture/4P4kl/language-focus-connotation-vs-denotation
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